onfocus

This is a nice take on the idea that Everything is Amazing and Nobody is Happy. "Science fiction didn’t see the mobile phone coming. It certainly didn’t see the glowing glass windows many of us carry now, where we make amazing things happen by pointing at it with our fingers like goddamn wizards." [via merlin] See Also: The future is already here, it just isn't evenly distributed.

"These constructions acknowledge a truth: our actions are increasingly passive online, and we really are just looking for something to watch, click, share and receive."

Twitter uses Mechanical Turk to give meaning to search phrase spikes so they can serve relevant ads. It calls the Mechanical Turk folks 'judges'. "The judges are like little focus groups that match intent with revenue."